HSV – Marketing Ops Automation

How we helped HSV automate campaign workflows and eliminate 1700+ hours of manual ops.

Published: 2025-07-29

Client

HSV Digital (Enterprise CRM & Marketing Ops)

Problem

HSV's marketing team was losing 2–3 hours every day manually syncing campaign performance data across Google Sheets, CRM, and reporting dashboards. Reports were delayed, and errors crept in during copy-paste workflows.

Solution

We built an end-to-end automation system that: - Scraped CRM data with browser automation - Cleaned + pushed structured data to Google Sheets - Triggered Slack alerts and summary campaign reports - Automated slide decks using Google Slides API

Impact

- ⏱ Saved 80+ hours per month - ⚡️ 50% faster campaign follow-up cycles - ✅ 100% elimination of repetitive manual updates

Stack

Python, Puppeteer, Google Sheets API, Zapier, Make, Slack API

What We Loved

We designed automation around HSV's workflow, not the other way around — zero training needed.